IAMS Cat Yoga | US, Canada

Creative Agency | Adam and Eve DDB Production Agency | Praxima

Director | Robert Spary-Smith Cinematography | Phil Thomas 1st AC Ryan Ward-Miller

Sound | Simon Coram

Model Maker | Tim Weare

IAMS, preparing to launch a fresh and innovative design for their line of cat-based products, sought a fun and eye-catching advert that would effectively grab people’s attention. The creative concept centered around a cat enjoying a healthy and happy life at home, enthusiastically taking part in a yoga class, which perfectly conveyed the brand’s message and appeal.

So what did Praxima do?

As the production partner, we took the helm in making crucial creative decisions to capture the miniature set and our feline star in the best possible light.

Navigating the unique challenges of filming animals, we operated within a tight timeframe to capture as many movements that the director and creative team envisioned for the final edit. Our sharp-eyed camera crew, along with sound then collaborated closely with the production designers, maintaining a smooth and efficient set environment.