So what did Praxima do?

Adam & Eve selected Praxima as their trusted production partner for an ambitious commercial project. Our team took charge of supplying a full crew and the necessary equipment, ensuring every technical aspect was meticulously managed. We also played a vital role in the logistical planning, coordinating a complex two-day shoot spanning over two distinct locations around London.

Our cinematographer led from the front, collaborating closely with the creative agency’s director to ensure each shot was thoughtfully crafted. Their shared goal was to capture the narrative in the most cinematic manner possible, carefully balancing visual artistry with the emotional depth of the story. Together, they explored innovative techniques to seamlessly transition through the different eras depicted in the film.