So what did Praxima do?

Joining an established marketing campaign, Praxima took the reins to direct and shoot a dynamic series of ads within a tightly packed 3-day schedule, which also included capturing social films on the same days. With scripts already approved, our team quickly dived into crucial prep work to strategically maximise the limited time available with each of our celebrity talent.

One of the most impressive challenges was the intricate set design, all achieved within a single shooting location that transformed into three distinct sets. This required a mix of planning and an extraordinary level of detail to ensure that each ambassador’s environment felt unique and visually compelling but still part of the same world created by Peperami.

Our dedicated crew joined the project with all necessary equipment on-site, managing logistics seamlessly to keep the production on track. While we handled post-production for the social films, this allowed our creative agency’s post partner to focus deeply on the TVCs, ensuring each piece met its highest potential. The result was a fast and fun blend of creativity and lighthearted fun in every frame.