Mini Movies for Amazon
The end of last year saw us wrap one of our most ambitious campaigns to date with Amazon Just Walk Out and Compass Group UK and Ireland.
It was exactly the kind of brief that we love getting involved with in being invited into the process early, working alongside the Compass Group team to develop ideas, shape scripts and build out concepts before moving into full production.
Filmed across six locations in four regions of the UK, the campaign saw us create a series of films for different audiences and environments.
Each one treated as its own mini movie, complete with casting, costumes, set builds and even a little stunt work. The result was a collection of comedy-led stories built around one observation: when you're desperate for lunch, something always seems to get in the way. The final campaign became a series of playful, character-driven films that allowed us to flex our creative muscles while showcasing the versatility of Amazon's Just Walk Out technology across a range of environments.
Projects like this don't come around every day, and we're incredibly proud of what the team created together with Amazon.
CREATIVE AGENCY - AMAZON JWO
PRODUCTION PARTNER / CREW / CAMERA / LIGHTS / SOUND / EDIT - PRAXIMA
