A Funny Side to Oven Pride
We always enjoy working with brands that are willing to try something a little different.
It shows trust in the creative process, a willingness to take risks and, more often than not, leads to more memorable content. That's exactly what happened when Oven Pride and Quince gave us the green light to create a series of social-first sketches for their latest product range. Instead of focusing solely on product features, the campaign leans into the humour found in everyday life. Across six short films, we've explored relatable household moments with a healthy dose of tongue-in-cheek comedy, creating content designed to entertain rather than inform.
The team took over a house in North London for a packed schedule of filming, capturing six stories across multiple rooms, setups and scenarios over a whirlwind couple of shoot days.
Now in post-production, we're also exploring ways that AI-assisted tools can help elevate the final films, particularly when it comes to transitions and moments where emotions are high to add an extra layer of visual polish to the comedy.
We're looking forward to sharing the finished series soon. Until then, you'll just have to trust us when we say cleaning products have rarely been this much fun.
CREATIVE AGENCY - QUINCE
PRODUCTION PARTNER / CREW / CAMERA / LIGHTS / SOUND / EDIT - PRAXIMA