Castrol’s New Era

To kick off a bold new era for the Audi Revolut F1 Team, Castrol didn’t just make an announcement - they unleashed a full-throttle social media takeover. As one of the team’s key partners, Castrol really set the tone with a wave of high-energy content designed to capture the spirit of what’s to come.

With VML Live steering the creative direction, Praxima jumped in at the deep end as production partner, heading first to Hinwil, Switzerland for the start of a major campaign.

What followed was anything but an ordinary 9-5. A triple-shoot day. Two full units running in tandem. Engines roaring, tyres screaming, obstacles flying (mostly drone) and yes, a few perfectly executed donuts thrown in for good measure. It was fast, intense, and unapologetically F1 with superstar drivers Nico Hulkenberg and Gabi Bortoleto on location each day.

The payoff? A powerhouse collection of dynamic, scroll-stopping content now rolling out across multiple formats from TV commercials to social reels, digital posts, and landing videos.

This first wave marks the beginning of Castrol’s New Era campaign, laying down a clear statement of intent and defining the mindset of the Audi Revolut F1 Team as they accelerate into the next chapter of their racing journey.

PRODUCTION / LOGISTICS / CAMERA / LIGHTS / SOUND