At the helm with Wärtsilä
We’re no strangers to packing a kit bag and heading overseas but this time, the brief took things to a whole new level.
Tasked by our friends VCCP Roar to help develop a creative approach for fresh content with Wärtsilä, the focus for “At the helm” was to showcase the strength of their partnerships and bring to life a shared vision for the future of maritime innovation.
So off to Helsinki we went, for a week of filming in conditions that were as breathtaking as they were brutal. Think vast frozen landscapes, crisp blue lights and temperatures plunging to a teeth-chattering -20°C. It was the kind of environment that stops you in your tracks and the perfect backdrop for a story rooted in resilience and forward thinking.
But this wasn’t just about capturing beautiful footage. The challenge was bigger.
We needed to evoke the reality of life at sea in this extreme corner of the world, while seamlessly weaving in material captured by Wärtsilä teams across the globe.
We’re chuffed with the film, and especially pleased that we packed the thermals!
CREATIVE AGENCY - VCCP ROAR
PRODUCTION PARTNER / DIRECTION / CREW / LOGISTICS / CAMERA / LIGHTS / SOUND / POST - PRAXIMA
