45 mins with Charles Leclerc
When you only have 45 minutes with one of Formula 1's biggest stars, every second matters. Every camera move, lighting cue and question has to be planned long before the first slate.
That was the challenge on our latest production for DXC Technology, as we reunited with Scuderia Ferrari driver Charles Leclerc to create another engaging piece of content exploring performance under pressure.
This time, the focus was DXC's Blink technology with a reaction-based challenge testing speed, accuracy and concentration. While chasing a high score, Charles shared how he trains his reactions, visual awareness and focus away from the circuit, offering an insight into the preparation behind every race weekend.
With just 45 minutes of filming time, our crew of 10 transformed a single location into multiple visually distinct setups, capturing content for several creative briefs in one carefully orchestrated shoot. Detailed pre-production and precise scheduling meant every setup was ready before Charles arrived, allowing us to maximise every minute on set.
Productions like this are built on preparation. The more seamless the finished films feel, the more planning has happened behind the scenes.
We're proud to continue our partnership with DXC Technology, delivering another campaign that combines meticulous production planning with premium cinematic storytelling.
CREATIVE AGENCY / EDIT - DXC
PRODUCTION PARTNER / CREW / CAMERA / LIGHTS / SOUND - PRAXIMA
