We teamed up with our friends at Wonderland to create ‘The Hugsperiment’ for Heinz, with Sam Thompson exploring what makes us feel cosy, from hugs and bubble baths to a comforting tin of Heinz on a winter’s day.

Transforming a home into a makeshift laboratory, we put Sam’s comic timing to work as he guided participants through the experiment, bringing warmth, curiosity and plenty of laughs to the film.